Old Media Buys Into New Media
Much is being made over two traditional media players, Disney and NBC, making investments into the new media players of Infoseek and Cnet's Snap. It's added more hype to portal mania that is sweeping...
View ArticleInfoseek and Disney Set To Go
Infoseek and Disney put a name to the site they plan to launch later this year: Go. The site will encompass material from Disney, Infoseek and Starwave web properties, such as ESPN.com, ABCNews.com....
View ArticleGo Going Elsewhere, Loses Logo
Go is planning to shift from being a general appeal portal to concentrate instead on featuring entertainment content, it was announced last week.
View ArticleBush's Dubious Victory At Google
For the past three months, if you did a search on Google for a particularly insulting phrase -- think dumb Oedipus -- the top result was to the official George W. Bush campaign store. How on earth did...
View ArticleYahoo Loses CEO & Other Search Financial News
Yahoo CEO Tim Koogle is stepping down, and the company issued warnings that its revenue for the year will be well below original estimates. A recap of stories on the topic, along with some other...
View ArticleGo.com Becomes GoTo
The Go.com web site has switched over to providing search results from paid listings service GoTo.com.
View ArticleNBCi Down, Probably Out
The future of the NBCi site as a search resource is now very much in doubt, given the decision by US television network NBC -- which is NBCi's largest shareholder -- to close its spinoff company.
View ArticleDisney Shops Infoseek, Switches Go To Google
The Walt Disney Internet Group says that it has been approached by companies looking to acquire the search technology and patents it has left over from the company's purchase of Infoseek, the search...
View ArticleMary Blair Google Doodle Honors Artist's 100th Birthday
A new Google Doodle features tribute art honoring Disney Legend Mary Robinson Blair. Her artwork is widely recognized for bold coloring and abstract styling; Blair was one of Walt Disney’s personal...
View ArticleDisney, Las Vegas Top Searched Travel Destinations in Early 2012
If search volume is any indication, Americans plan to spend their 2012 vacations at Disney or in Las Vegas, according to an evaluation of over 2.4 billion of the top travel-related queries performed by...
View ArticleTravel PPC: Top Advertisers, Keywords & Destinations [Report]
About 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords. Those keywords averaged a 4.18 percent click-through rate at an average cost per...
View ArticleMovie-Themed Halloween Costumes Lead Google Search Trends
Costumes from blockbusters like "Frozen" and "Maleficent" are the most searched Halloween ideas on Google this year.
View ArticleDisney Dominates Halloween Keyword Ad Spend
Almost one-third of all paid search ad spend for Halloween costume keywords was spent on a Disney-related search term, AdGooroo says.
View ArticleDisney Fights Piracy With New Search Patent
To combat rampant Internet piracy, Disney has filed for and won a patent that will help filter out stolen content.
View Article5 Mobile Tips to Keep You at the Top of the Rankings
Many of the search marketers speaking at the recent SES show discussed mobile. Here are five focus areas that came up again and again throughout the conference.
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